WHY BAUER Heitzmann

Enjoy personal, professional, innovative investing approach with 100% transparency


We’re on a mission to redefine the culture of finance through highly personalized, smart risk management and wealth strategies.

Our passion lives at the intersection of finance and altruism. We believe everyone should have access to professional investment portfolios and personal financial planners.  We value our clients and our community over profits. You’ll know exactly where every dollar of yours is going or growing – and why.  Discover the difference of investing by being more mindful with your money.

Say goodbye to the status quo of old-school Wall Street. No hidden fees. No high-pressure sales situations. No commissioned brokers steering your money towards their own products.

As an Independent RIA (Registered Investment Advisor) we’ll give you objective, unbiased, professional guidance guaranteed to act in your best interest.


Maximize efficiency and minimize risk.

We’re at the forefront of a financial revolution. By integrating the benefits of modern technology with decades of human experience – we offer simple, effective wealth Management you can actually trust and understand.


Smart Risk Management

Want to know your risk score?

Limiting loss (during even the most “down” of down years) is the best way to build wealth over time. Knowing this, we utilize a risk questionnaire based in the academics of behavioral finance to help you understand your tolerance to risk. This helps guide our relationship as we get to know you and how to tailor investments for your unique situation. Built into our program is the understanding of what is a normal fluctuation and what alerts as a true risk to your assets. We work collaboratively with technology to manage those risks effectively.

Advanced Risk-Reduction Strategies

Dual Mandate of Protection and Growth

We believe wealth should continue to grow, but also be protected. That is our dual mandate. Where other advisors may pick investments based on cost and diversification alone, we select and manage portfolios by allocating risk to defend your financial assets but also participate in growing markets. So, like our competitors, we focus on cost and diversification, but additionally, we manage risk by using innovative strategies to manage volatility. We also rebalance when market conditions warrant it, rather than your annual account opening anniversary. This approach seeks to minimize the risk that naturally goes hand-in-hand with investing.

Cost-Effective Diversification

Exchange-Traded Funds (ETF)

Allowing you to play with as little as just one share purchase, the benefits of ETFs are multiple. Investors typically enjoy low expense ratios, no short-term redemption fees, no investment minimums, and lower taxes on gains. These funds allow broad diversification across multiple asset classes and typically cost less than a mutual fund in the same space.

We execute simple and effective trading when market risk warrants it.

Innovative Investing Network/Deals

Hybrid Investing (Active + PAssive)

Active or passive? Both! First things first: YOU control the amount of risk you want in your portfolio. Your investment profile is determined by how you answer a risk questionnaire and we work to understand what makes you tick. If you, at any time, want more or less risk or your investment objectives change, you can adjust your portfolio by resubmitting the risk questionnaire or meeting with your advisor. We then implement a hybrid active/passive strategy for you. We understand the benefit of low-cost, passive index funds and utilize some of them in our strategies. You’ll also have access to exclusive investment opportunities not available to the public.

Ready to get started?

Meet your own personal advisor to craft your financial future.